Sankalp has 1,800+ showcased enterprises, $290M+ in enabled funding, and a Changemakers archive full of stories. The work exists. The proof exists. It never becomes content. This plan fixes that. Founders first, on every channel.
A live audit of Sankalp's channels shows real audiences that have stopped being reached, and one format that already outperforms everything else.
Posting near daily, yet a typical post gets 4 to 28 reactions.
Built since 2011. A typical post today gets 65 to 90 views.
The Founder's Table promo on X. The reach problem in one number.
The Janitri founder post: 141 reactions vs the 4–28 average.
The work exists. The proof exists. It never becomes content.
The play: make the portfolio the content. Six formats, all built from stories Sankalp already owns.
60–90 sec cuts of Changemakers stories. Hook first: "The clean cookstove was never the problem. Getting it to the last village was."
Recurring clip series. One founder, one hard question: first cheque, worst month, the pivot. Shot at summits and Founder's Tables, banked, released weekly.
Why Sankalp backs a sector, in 8 slides. Plain language, one stat per slide.
Milestones, awards, raises. Tag the company, hand them the asset to repost. Doubles reach through their audience.
One number, one map, one founder building in that space.
Monthly live with a portfolio founder + investor. Clips feed next month's Reels.
The fix is not more posting. It is native formats, zero links in the body, and content built to start discussions founders want to join.
One Changemaker story per week as a 6–8 post thread. Real numbers, real setbacks.
"What's the hardest role to hire for in a climate startup?" Goal is replies, not reach. Replies rebuild distribution.
"Africa contributes under 4% of emissions. It faces a $70B adaptation gap." Post the number, add the position, skip the PDF link.
When a portfolio founder posts a win, QT with context within hours.
Reply as Sankalp to founders, investors, ecosystem voices. Accounts recover reach through conversations.
Live audio hour: portfolio founder + investor on a sharp topic. Recorded, clipped, threaded next day.
Flip the feed from 80% event promotion to 60% founder and portfolio stories, and fix the mechanics dragging posts down.
Changemaker carousel + milestone spotlight weekly. The Janitri post proved it works on their own audience.
Promote before, always publish after: "5 things founders asked at Founder's Table Nairobi."
Each report chapter = 10-slide document post. One insight per slide. Link in comments.
Current posts tag 25+ people; reads as spam, suppresses reach. Tag only people in the story.
No more "We are delighted to announce." Open with the number or the tension.
Directors repost 2 flagship posts a week with one line of personal context.
Stories (2–3 daily on IG) and the 30-minute X reply window run every weekday and are not repeated below.
| Morning | Midday | Evening | |
|---|---|---|---|
| Mon | LIFounder story carousel: Changemaker of the week | IGFounder Story Reel: same story, cut for Reels | XData drop: one number + one take |
| Tue | XFounder journey thread: 6–8 posts | IGInvestment thesis carousel | LIInsight post: one stat + one position |
| Wed | LIReport chapter as native document carousel | IGPortfolio shoutout + story repost handoff | XOpen question to founders: reply actively |
| Thu | LIPortfolio spotlight: milestone, raise, award | IGFounders Talk clip: banked interview | XData drop #2 + QT portfolio wins |
| Fri | LIEvent takeaway or poll: community post | IGSector snapshot carousel or 2nd shoutout | XDiscussion post #2 + week's best reply recap |
Published natively as a LinkedIn newsletter (subscribers get notified), summarised as an X thread, sent to the existing mail list, archived on the website.
The fortnight's best Changemaker story in 150 words + one photo, link to the full piece.
A single stat from Sankalp's research, two lines on why founders should care.
Rotating plain-language brief on one of the nine sectors: what's moving, who's building, where capital is going.
Applications, events, awards with deadlines. The only promotional section, last on purpose.
"We support agritech" is invisible. "We connected Stellapps to the investors that took them from IIT labs to 3.5 million farmers" is a story.
Every quarter, film one proper 30-minute interview with each priority portfolio founder. One shoot becomes a full month of content.
30 minutes, filmed properly, once a quarter per priority founder. Everything on the right falls out of it.
"We support agritech" is invisible. A named founder plus a hard number is a story. No post ships without both.
Each month spotlights one sector (Agri August, Fintech February): thesis carousel, two founder features, one data drop, one Space. Twelve months covers the whole portfolio spread, and the breadth finally reads as a strength.
Summits and Founder's Tables become content factories: every session yields clips, quotes, takeaway posts. Promo-to-takeaway ratio flips from 5:1 to 1:3.
Every feature ships with ready-to-repost assets for the founder and their company page. Their audiences become Sankalp's reach. Costs nothing, compounds monthly.
A dedicated content team that runs every channel in this plan, and goes to the ground once a month to film where the portfolio actually works.
The dedicated team behind every Reel, thread, carousel, and the newsletter. End to end, every month.
Billed as per actuals, only when the team travels for the monthly ground report.
Camera, sound, and light for on-location founder shoots that look as good as the stories deserve.
Everything in this plan: three channels, the newsletter, and one ground report a month.
One on-location shoot at a portfolio enterprise: the founder, the operation, the numbers. It feeds the Portfolio Engine (the article, the Reels, the thread, the carousel), and it builds something bigger than the feed.
It builds both the portfolio and the content around the portfolio. That content can be handed to portfolio companies as a value-added service on the deals Sankalp makes.
Content team ₹75,000 + GST · Equipment ₹20,000 · Travel and stay billed at actuals · Total ₹1,00,000+ / month.
Six signals that prove founders are finding Sankalp, and that the portfolio is amplifying the work.
